We Understand Social Media is Just Another Tactic — a Potentially Powerful One.
You may have interacted with agencies or consultants who tell you that social media will solve all your business and/or marketing problems. Let us burst that bubble as gently as possible. It won’t. Sure, social media is great tool that has provided a new way for brands to engage with customers, but too often, brands get enamored of the idea that 100,000 fans/followers/circles is a strategy for success. It isn’t (bubble-bursting time again — sorry). At ICON, we understand that social media is simply a tactic that, when integrated well within an overarching marketing plan, can yield phenomenal results. We’ll help you understand social marketing and its implications on your business, integrate it and use it to build your brand..